How to Maximize Ratings in a PPM Market

The new PPM


Arbitron uses PPM (Portable People Meter) for audience measurement in the top 50 markets.  There are advantages and disadvantages to the new methodology, and tactics a station can successfully use to maximize PPM ratings are different from those that work well in a Diary market.

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Ratings Results

Don Kelley, 40-year Radio Programmer and Consultant, helping stations win the 25-54 Adult demo. 55 #1 Arbitron Books. Specializing in Hot AC and AC formats.

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